The Park MGM is the newest hotel on the Las Vegas Strip.
But they wanted to be a different kind of Vegas than what people typically expect: hangovers, pool parties and the “what happens in Vegas..” mentality.
Our answer was “If It’s Meant To Be” a campaign that focused on fate and human connection despite the slot machines and swirling neon lights.
We read somewhere that it only takes eight seconds to fall in love.
With the help of the Gondry Brothers, we created six, eight-second love films set on the Park MGM property.
Featured in: IndieWire, Dazed, Nylon, Flaunt, Adage, Adweek, Creativity Online.