Fate is the quiet, guiding ethos of Las Vegas. It’s the difference between winning big or staying another night at The Golden Nugget, between making Mama proud or flirting for another diet-coke on the house. 

For our first Park MGM campaign, the newest hotel on The Strip, we tapped into fate not as Vegas usually sees it, but as it applies to falling in love. If It’s Meant To Be, it will. In Sin City, we found inspiration about love and fate in an unlikely place: the Missed Connection page on Craigslist.

We used these real Vegas Missed Connections as the backbone for our hero spot, and we went as far as trying to unite one hopeless, Brooklyn-based romantic with her own missed connection. We made a mural in Brooklyn with her original Craigslist post in hope of locating the man she saw.

He never showed, but we still believe in love, though.