What do we want most at the end of every year, after an indulgent holiday season? A fresh start.

We launched our own water brand: “Pardon Holy Water:” It’s 100% percent Holy Water, blessed and bottled in Brooklyn.

It’s a divine intervention in the form of hydration.

A penance of purity. It’s sold as a 7 day cleanse to target each of your seven mortal sins. 

We created a website, a TVC, an Instagram and a sold-out  product.